RUTA SAKSENS KALMANE​
HOT SPOT AREA AND
WINDOW-DRESSING
Window dressing grabs attention outside, while hot spots are high-traffic areas inside the store, and matching them means creating a seamless story from the street to the first step inside, using the same theme, products, props, and colors to guide customers from the enticing window display to the key initial display (hot spot) at the entrance, building excitement and encouraging immediate purchases by continuing the narrative and showcasing featured items.
​CELEBRATION
The overall mood of these garments is festive, seasonal, and warm. The combination of soft creams, rich browns, plush textures, and shimmering sequins creates a cozy yet celebratory feeling - perfect for a winter gathering or a holiday event with both elegance and comfort.
Garment materials
The garments are made from a combination of synthetic, recycled, and natural fibers. Synthetic and technical materials include recycled polyester, polyamide, acrylic, elastane, mesh, metallic fiber, and velvet. Natural and semi-natural fibers such as wool and mohair add softness, warmth, and texture to the collection.
Accessories materials
The accessories combine recycled, synthetic, and natural elements. Recycled and technical materials include recycled thermoplastic polyurethane (TPU), thermoplastic rubber (TPR), polyester polyurethane, polyurethane, elastane, polyester, and recycled brass. Natural materials such as cotton and satin, along with glass and steel components, contribute to tactility, structure, and durability.