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RUTA SAKSENS KALMANE
Visual Merchandising
Advanced visual merchandising skills. Focusing on store design and types of layout with understanding of product positioning, customer flow, link selling, and hot spots, primarily exploring fashion and homeware brands.
Visual Communication in Fashion Retail
Portfolio Sample
Wall Dressing Planogram
CELEBRATION
The overall mood for ladies’ gourmets in the planogram is festive yet simple, blending a classic and elegant feel with a seasonal, warm character. The colour bouquet - ranging from soft beige to mustard to dark brown, with golden and emerald green in push products - creates a rich, harmonious palette that feels both elevated and inviting, perfect for refined celebrations with understated charm.
Hot Spot Area
The overall mood of these garments is festive, seasonal, and warm. The combination of soft creams, rich browns, plush textures, and shimmering sequins creates a cozy yet celebratory feeling - perfect for a winter gathering or a holiday event with both elegance and comfort.
Window Dressing
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