top of page
RUTA SAKSENS KALMANE​
PLANOGRAM
A harmonious planogram helps to maximize customer experience.
Planograms are important for clothing stores because they provide clarity, logic, and a pleasant shopping experience. They determine where and how clothing is presented, helping customers find what they're looking for more quickly and stay in the store longer. Planograms also help strategically highlight collections, trends, and special offers, which boosts sales and ensures a consistent brand image.
CELEBRATION
The overall mood for ladies’ garments in the planogram is festive yet simple, blending a classic and elegant feel with a seasonal, warm character. The colour bouquet - ranging from soft beige to mustard to dark brown, with golden and emerald green in push products - creates a rich, harmonious palette that feels both elevated and inviting, perfect for refined celebrations with understated charm.
+ garment colours match harmoniously
+ symmetrical garment distribution
+ link selling
+ accessories integrated between clothes
+ poster matches the current collection
+ props fill up unreachable empty spaces
+ dynamic item distribution
bottom of page